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Brand eLearning PlatformWhat’s in a name?

As it turns out, there is more to a name then we could have ever imagined.

Branding is an important element of business success. However, branding goes beyond picking a descriptive, catchy business name. It also involves visual components like color and logo design.

Businesses seem to understand that effective branding is one of the best ways to attract consumers and gain repeat customers. But many businesses undervalue the importance of internal branding, like developing the sayings, logos and materials that employees experience daily.

The Importance of Internal Branding

Internal branding is just as important as external branding, and thanks to customizable learning management systems (LMSs), businesses find it easy to brand the training systems and materials that employees experience.

An LMS that is designed and branded to match a company can greatly enhance how employees view and use the system.

The Benefits of Internal Branding

Employees often have a lot in common with the consumers and clients who seek their company’s products and services. In many cases, employees are drawn to certain companies because of the reputation and identity they portray in their local communities. Therefore, a branded LMS may excite employees and encourage user interaction. Not only will employees be logging onto the LMS without being asked, they will probably think that it is an appealing resource, where, in addition to training, they can chat with coworkers and find answers to their work questions.

How to Brand an LMS

Like external branding, designing an LMS so that it appeals to employees takes careful consideration. However, many of the same principles apply to both branding practices. For instance, give the LMS a catchy name and be sure the system mimics the appearance of the company website. Also, have the layout be intuitive. Your employees will appreciate an LMS that is easy to navigate.

In order to have a branded LMS, the system’s software needs to be customizable. TOPYX® is an award winning social learning management system that enables companies to make the most of their internal branding. Request a demo of TOPYX to see how it might bolster your company’s brand.

Your company has a brand. This brand ought to penetrate the exterior of the business and exist internally as well. When employees are receptive to an internal brand, they are more likely to increase the business’s success.

Jeffrey A. Roth
Vice President, Marketing and Communications
Jeffrey.Roth@Interactyx.com
interactyx.com

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