Most companies feel pressure to move business online. But lucrative online sales do not happen by putting up a website alone; it requires building a brand, marketing the products, and growing relationships with customers and clients.
This is why an organized system of operation is essential to eCommerce success. Using a learning management system (LMS) helps a lot of companies go the extra mile with online sales by providing a platform to showcase products, host relationships, and complete secure transactions.
Not yet convinced? Read the four reasons businesses rely on LMSs to accomplish their branding, social networking, and ordering tasks.
1) Online Presence is Required
Efficient customer service is paramount to generating online sales. Customers expect to be able to communicate with a vendor quickly and easily. As a result, LMSs offer hassle free solutions for companies and customers. An LMS hosts multiple communication channels and allow customers and clients to connect with system administrators from anywhere in the world, in real-time.
2) LMSs Offer Free Market Research
Online communication and social media networks bring about awareness of consumer needs. With a greater understanding of the ideal customer, it is possible to develop a marketing strategy that effortlessly creates relationships with potential buyers. With reporting tools and social media functions, an LMS advances business goals by enabling companies to gather information about ideal client bases.
3) Online Business Marketing Converts Sales Easier
Social media is making it possible to reach a target audience and attract them to company or product websites. More so, the concept of “word-of-mouth” marketing is amplified when tied to social media communication. Being able to access multiple social media channels at once, an LMS brings the many aspects of marketing onto one platform so a company can enact a unified social media marketing plan.
4) Feature, features, features
As with any mission critical decision you must make, make sure you are getting everything you need to be successful up-front. This can save you many headaches down the road and will set you us for greater success. Here are a few important features to keep in mind:
- Shopping cart icon
- Pricing & free buttons
- In-cart buttons
- Subscription options
- Visible catalog before log-in
- Sponsor links (Money!)
- Multi-currency for global sales
- Cover flow catalogs
- Member and non-member pricing
- Recommend courses (up selling)
- Marketing tiles for advertising or announcements
- License agreement option (accept your terms for purchase)
- Coupons – dollar/currency amounts, percentage, single use, multi-use, expiration dates, selected courses, etc
- Supported merchant accounts: Pay Pal Pro, Pay Pal PayFlow, Ogone, 2Checkout, Authorize.net, Pay.gov and others
Social media is changing the way companies do business, but an LMS is the only system that offers a complete combination of tools that appeal to customers and business owners.
TOPYX is a social LMS that services company eCommerce needs. With the option of adding shopping cart capabilities, all elements of an online business can take place through a single system. Request a free demo of TOPYX and see how marketing, customer acquisition, customer service, ordering, and reporting can optimize business operations.
Social learning management systems are one of the most effective and inexpensive tools available to fulfill what eCommerce demands.
Vice President, Business Development