Are you currently selling valuable products or services via eCommerce?
Many companies are and it looks like the demand will continue to drive more online competition for shoppers based on the trending consumer demands. And why shouldn’t it?
With eCommerce you can:
- Reach customers around the world
- Improve inventory efficiency
- Reduce retail overhead – if applicable
- Provide more detailed product / service information
- Easily complete transactions
- Plus many more potential benefits…
But, you know that already. Now, what do you know about your customer?
Here is a nice infographic from baynote.com called The Joy of Clicking. The graphic offers good consumer behavior information that you may find interesting. What I find interesting, is they missed one huge point – the effect of social eCommerce. I address that more below:
This infographic hits the basics of where we are at with eCommerce. If you want to get more out of your eCommerce program, you need to know where we are going, however.
It is becoming more and more important to connect with your potential customers via social networks. The growth of Google+ pages, Facebook company pages, numerous Twitter accounts all point to the desire for your customer to interact with you. That interaction can lead to a more satisfied customer and a customer that is more likely to return for another round.
What are you doing to build an online community around your products or services?
I have a suggestion for you: Check out social learning management systems (LMS).
I bet you didn’t see that coming, but it is true. Social learning management systems are designed to deliver a professional, secure, and user-friendly experience that supports your brand and messaging. These LMS systems allow for communities to develop using the latest social learning tools to connect, share information and create a buzz about your products.
One such learning management system that is right for digital content eCommerce needs is TOPYX social LMS. TOPYX allows for unlimited users and bandwidth so you can open your content and material up for sale to the world without additional costs. Plus, there is a easy to use checkout cart system integrated in the platform. It was voted 2012’s “Best Social Learning System,” beating Microsoft’s Yammer.
Start getting more out of your eCommerce initiatives by creating a social community around your offering and supporting your brand.
10 million users trust TOPYX. You can even get a free, personal LMS demo to see how TOPYX can help you better reach your market.
eCommerce will continue to grow in popularity, but will also become more a more competitive space. Get on top by engaging your customer better.
Jeffrey A. Roth
Vice President, Marketing and Communications