Associations bring enthusiasts together to share interests and knowledge. They are platforms for networking and relationship building. Yet, nearly a decade into the social media revolution, some people no longer look to such groups to fulfill these purposes. Instead, they choose free online socialization over membership associations.
Still, a good number of individuals are happy to pay dues to organizations that add value to their lives. Therefore, an association will continue to attract members by offering excellent networking opportunities and forums – as long as it also provides online, social engagement.
Creating a reliable arena for knowledge sharing can do a lot to enhance an organization’s cause. By using a learning management system (LMS) to make exclusive online membership part of the enrollment package, an association can expect positive change and growth. With an LMS, it is easy to raise membership, increase event participation, and encourage member involvement.
Social Media Raises Membership
Having an online, social presence is a great way for an organization to interact with fellow enthusiasts. Using tools like Facebook, Twitter, and LinkedIn make the potential for exposure limitless. Therefore, it is important to coordinate outreach marketing with the internal online system that is reserved exclusively for members and administration. Once people are aware of the value an association can add to their lives through social media, they are likely to continue exploring what other options are offered by the organization online.
LMS Communication Increases Event Participation
Meetings, workshops, and discussions are essential to an association’s mission. However, with increasing travel costs and growing accessibility to online communication tools, members may be more open to interacting through online events. Using an LMS can ensure members have exclusive access (through individual portals) to group discussions, important meetings, and collective knowledge.
Encourage Member Involvement
An LMS offers a solution to knowledge sharing and information management. Most associations consist of members who are excited to contribute and lean. An LMS allows for all relative information to be easily collected and archived. As a result, the data can fuel conversations, create training curriculum, or be analyzed by administrators; with unique reporting features an LMS database offers an inside look at what members discuss, questions they have, and how they like to receive information.
Association leaders wondering how to approach the world of online communication will benefit from requesting a free demo of TOPYX®. This social learning management system benefits institutions of all sizes. With a flat rate subscription fee, the online system can grow with the association.
LMSs offer exciting opportunities for associations that wish to become more social. By casting a wide net into the world of online communication, an association can increase in size and offer round’ the clock collaboration.
Vice President, Business Development