Is your company anti-social? You can’t protect your company’s reputation if you don’t know what’s being said about it on social media sites. Why is social learning so important?
- 69% of US adults who use the internet also use social media—from blogs and discussion forums to podcasts and videos.
- So if you’re not using social media, you’re missing a big opportunity to engage them.
- What’s in it for you?
- Extended brand visibility and reach
- Up to 50% increase in customer satisfaction & retention
- Increases of up to 54% in demand & revenue
- What are the top three social media sites for business?
Source: MarketTools. Social Media Marketing Industry Report 2009
Being unaware of what’s said about your company in the social media is risky business. A new generation has embraced blogs, chat rooms and Web sites as a preferred method of communication; it’s where opinions about your company – true or not – spread like wildfire.
You can’t afford to be invisible.
Of all online users
- “91% say consumer reviews are the #1 aid to buying decisions” – JC Williams Group
- “87% trust a friends recommendation over a critic’s review” – Marketing Sherpa
- “3 times more likely to trust peer opinions over advertising for purchase decisions” –Jupiter Research
- “1 word-of-mouth conversation has impact of 200 TV ads” – Buzz Agent
Source: MarketTools. August/September 2008 Insight Report
Jodi Harrison
Vice President, Business Development
Interactyx Limited