Is your company anti-social?  You can’t protect your company’s reputation if you don’t know what’s being said about it on social media sites.  Why is social networking so important?

• 69% of US adults who use the internet also use social media—from blogs and discussion forums to podcasts and videos.
  • So if you’re not using social media, you’re missing a big opportunity to engage them.
• What’s in it for you?
  • Extended brand visibility and reach
  • Up to 50% increase in customer satisfaction & retention
  • Increases of up to 54% in demand & revenue
• What are the top three social media sites for business?
  • Twitter
  • LinkedIn
  • Facebook

Source: MarketTools. Social Media Marketing Industry Report 2009

Being unaware of what’s said about your company in the social media is risky business. A new generation has embraced blogs, chat rooms and Web sites as a preferred method of communication; it’s where opinions about your company – true or not – spread like wildfire.

You can’t afford to be invisible.

Of all online users

• “91% say consumer reviews are the #1 aid to buying decisions” – JC Williams Group
• “87% trust a friends recommendation over a critic’s review” – Marketing Sherpa
• “3 times more likely to trust peer opinions over advertising for purchase decisions” –Jupiter Research
• “1 word-of-mouth conversation has impact of 200 TV ads” – Buzz Agent

Source: MarketTools. August/September 2008 Insight Report

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