The question we hear most frequently by trainers is, “Why won’t people take our training?” When that happens, we put our arm around their shoulder, give them a big smile, ask that they please take this as a sincere effort to help, and then tell them, “Your training sucks!”
In today’s e-world, it’s easy for trainers to lose sight of the fundamental rule: content trumps delivery. People will spend hours online, laboriously trying to find information on some product they want to buy, reading through user reviews, checking out competitors. People with health problems will fight their way through horrible text-heavy sites looking for care and recovery information.
No one is spoon feeding them anything. They are pulling information out of a user-unfriendly site because the content benefits them. But they won’t spend five minutes looking at your terrible eLearning unless you threaten them. The lesson?
Distance learning is not simply an inexpensive way to deliver ineffective training.
If a program helps someone make money, save time, reduce problems, make life easier, get promoted, stay healthier, look better, have fun, etc., then learners will be pounding on their boss’s desk to get access to it. That’s the primary requirement of all learning—regardless of delivery method or clever instructional design.
How good is your content?
Ken Cooper
Partner
www.ej4.com
