Your employees are using social media. Are they sharing information they shouldn’t be about your organization? Do you know?
Nary a day goes by without stories of privacy issues with Facebook and stories of valuable company data getting passed around publicly.
Are you protecting yourself?
In an article I posted called Workplace Social Media Use Surges in 2011, it states that “social media use on workplace computers increased a remarkable 300% between mid-2010 and mid- 2011.”
The article further states that “The stats are pretty impressive. Social networking’s overall bandwidth consumption — including Facebook Apps, Social Plugins, and posting — jumped from 5% of total bandwidth in October 2010 to 25% in December 2011. Twitter alone saw at-work browsing increase 700%. In technical parlance, this is ‘a lot.’”
So, with social media usage on the rise (and showing no signs of slowing) maybe it is time to protect yourself. Train your employees on how to not give away the secret sauce.
Check out this infographic on How to Train Your Employees to Handle Your Social Media that was posted at Mashable:
Here is another great idea: bring social media tools in-house.
That’s right, create a connected work environment for your employees, partners, customers, etc to interact in a secure environment that isn’t available to the public.
This can be easily accomplished by incorporating a learning management system (LMS) with social learning tools that will allow for users to share information, collaborate and stay connected without the risk of accidentally sharing company secrets to your competitors.
One such LMS I would recommend checking out is TOPYX – it was built from the ground up with award-winning social learning tools to enhance the online learning and communication environment. You can see TOPYX for yourself by requesting a free, personal LMS demo.
If it is a social media training program for your employees or implementing a secure social learning environment in-house, it is important that you stay protected.
Not to make light of the situation, but can you share some accidental information sharing you may have experienced via social media and the effect it had? Your story may help someone else realize the seriousness of the issue.
Jeffrey A. Roth
Vice President, Marketing and Communications