Do you follow Whole Foods or Starbucks on Twitter?
Have you clicked ‘Like’ on Facebook for Coka-Cola, Target or Nike?
The biggest big business players have moved fast to capitalize on the popularity and availability of social media. They have invested deeply in staying connected with you.
(But, are they using the same ideas internally? I discuss this further below the infographic.)
The infographic, created by Go-Gulf.com, shows some of the social media trends with some large, well-known businesses. The graphic mainly focuses on Facebook and Twitter activity, but mentions nothing about Pinterest, Google+ or any other popular tools that all the kids are using these days.
This means that either the big guys are a little slower to respond to popular trends of today or the data just isn’t there yet to accurately display these other players.
Social media has been a revolution of how we all interact act and share information with a world that gets smaller every day. I assume this trend will continue with the reduced prices of internet-enabled technology and bottom-line benefits continue with many organizations, big and small.
But, how are companies using the same ideaology to enhance their employee engagement and productivity? This is a major issue that needs to explored further as it build off of the exact same principles that make the outward reach of social media so successful.
In the blog post, Are Your Company’s Most Valuable Assets About to Vanish? a major point is the value of employees (especially knowledgeable ones).
Tools now exist that bring all of the secret source of social media into an organization, in a secure and branded way, to transform how all members gather, interact and learn. This is appropriately dubbed: Social Learning.
It is essential for companies to become more productive or go the way of the Dodo (Grow Productivity by 50% with a Hosted Social Learning Management System).
So, as the biggest big businesses evolve and adapt to new technologies generally making the world a better place, the discussion must include what these organization are doing internally as well.
With recent acquisitions and some major shifts in the space, it is worth reviewing with tools may help any organization deliver the best available social learning resources that contribute to bottom line growth.
I recommend checking out the learning management system (LMS) that was built from the ground up with social learning in mind – TOPYX®. TOPYX was just voted 2012’s “Best Social Learning System” and it is available for a flat, subscription fee. That means that there are no per seat or per user or per usage fees. Only one flat price for a complete social learning system, whether an organization has 200 employees or 2 Million.
You can even get a free, personal demo of TOPYX at http://interactyx.com/request-a-demo/ to see if it is right for your organization.
Big business has caught on to how to leverage social media to improve market performance. Now, they need to take the next step of using social media principles to improve internal employee performance.
Jeffrey A. Roth
Vice President, Marketing and Communications