As business needs change, there is a rising demand for technological advancement.
Today, internet based communication tools provide essential operation and marketing solutions. Therefore, the first step to ensuring success in future endeavors is to accept new business technology.
What is Web 2.0?
Web 2.0 describes how the types of tools people use for internet based communication are in their second generation. A non-comprehensive list of web 2.0 tools includes:
- Live chat
- Social networks and online profiles
- Learning managements systems (LMSs)
According to a study done by McKinsey and Company, web 2.0 tools are essential to corporations around the world. In fact, much of a company’s success depends on how well it harnesses business technology.
How to Use Web 2.0 Business Technology
While some companies view changing business trends as a trial, others welcome the opportunities web 2.0 technology offers. Ironically enough, most of the obstacles posed by web-based tools are coupled with the best solutions. Here are three examples of this:
- Long Distance Collaboration:
Using tools like blogs, podcasts, LMSs, and social media networks, promote group interaction, even when a team works remotely. As employees become “less tethered to physical offices” but still responsible for accomplishing group tasks, these tools encourage business participation.
- Establishing Priorities:
There is a surplus of information, organization, and communication options available on the Internet. In deciding which tools work best for business participation, it is important to consider what content is useful in moving a company’s mission forward. By using Web 2.0 organization tools, it is possible to set priorities and diminish distractions.
- Knowledge Sharing for Business Participation:
A major fear of knowledge sharing is that it may disrupt the corporate hierarchy that is foundational to a business. However, in a global business environment, there is need for bottom-up collaboration. When this method of communication is incorporated, it is easier to accept Web 2.0 tools, and leverage their capabilities.
One of the most comprehensive and effective web 2.0 tools is a learning management system. The social LMS, TOPYX® combines traditional learning management with administration functions, reporting tools, interactive communication features, Web 2.0 tools and more, on a community platform.
Software providers are aware of the challenges and opportunities companies face when incorporating internet based communication tools. This is why TOPYX provides a popular social learning blog that educates individuals about the benefits of business technologies.
Support services are also available to assist companies transitioning into using LMSs to meet web 2.0 demands. The first step to experiencing the potential of business technology is requesting a free LMS demo of TOPYX.
Business is changing. Technology is evolving. How is it possible to navigate the insurgence of web 2.0 technologies? Accept the challenges and embrace opportunity.
Vice President, Business Development